Craven A Dennis
Better known for their municipal vehicles like dustcart’s and for fire engines Dennis entered the heavy end of the market in 1948 with their Jubilant range of six and eight-wheelers. They were built to exacting standards with quite advanced features for their day but never sold in great numbers and so were a bit of a rarity. The vehicle pictured here might seem rather over the top for just delivering cigarettes but was most likely just sign-written thus as a mobile billboard and actually carried much weightier items.
Craven A cigarettes were actually advertised as “For your throat’s sake, smoke Craven A!”.