Better known for their municipal vehicles like dustcart’s and for fire engines Dennis entered the heavy end of the market in 1948 with their Jubilant range of six and eight-wheelers. They were built to exacting standards with quite advanced features for their day but never sold in great numbers and so were a bit of a rarity. The vehicle pictured here might seem rather over the top for just delivering cigarettes but was most likely just sign-written thus as a mobile billboard and actually carried much weightier items.

Craven A cigarettes were actually advertised as “For your throat’s sake, smoke Craven A!”.